Top 10 Mistakes Amazon Sellers Make with PPC (And How to Fix Them)
PPC can either help you make great money or end up costing you more than it brings in. In this […]
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How to Dominate Your Competitor’s Brand Name on Amazon
Are you tired of seeing your products show up below big brand names on Amazon? Even a small drop in […]
The Hidden Risk of Product Cannibalization Every Amazon Brand Should Know
You launch a new product, such as a different size, flavor, or version, and expect increased sales. But instead, your total sales stay the same. Your ads cost more. And your best-selling...
What Amazon’s Buy Box Rotation Means for Your Pricing Strategy
Ever noticed your Amazon sales suddenly drop for no clear reason? One day, orders are rolling in. Next, it’s quiet. You check your price, stock levels, and reviews, but everything looks…
Amazon vs. DTC: Where Should You Launch Your New Product First?
You’ve got a product ready to launch, but now comes the big question: do you start with Amazon or sell it yourself through a direct-to-consumer (DTC) website?
Utilizing Video Content to Enhance Product Listings on Amazon
If you’re selling on Amazon and still relying on images and bullet points alone, you’re leaving money on the table. Video is no longer a “nice-to-have”; it’s one of the most powerful tools you…
The Importance of Inventory Management for Amazon Sellers
Nothing is more annoying for a customer who’s ready to buy your top-rated product but sees a greyed-out “Currently Unavailable.”
How to Combine Influencer Marketing and Amazon PPC for Maximum Brand Impact
Influencer marketing and Amazon PPC are two of the most effective tools used together for growing a product-based brand today.
How Amazon Ads Help CPG Brands Grow Faster
Shopping habits have changed. More people now buy everyday products like snacks, vitamins, and toothpaste online, especially on Amazon. In fact, 57% of U.S. adults begin their product…
Top Amazon PPC Tactics for CPG Brands in 2025
Amazon made $47 billion from ads in 2024, making it the third-biggest digital ad platform after Google and Meta. For CPG (consumer packaged goods) brands, that number should grab…
How Mobile Shopping Behavior Affects Your Amazon PPC Results
Most people who shop on Amazon do it from their phones. In fact, more than 70% of Amazon traffic now comes from mobile devices. That changes how people see your ads, how they click,…
How Manual and Automatic Campaigns Work in Amazon PPC
Did you know that 3 out of 4 Amazon sellers use PPC ads to improve their product visibility and drive more sales?
How Seasonality Affects Your Amazon PPC Campaigns in the U.S.
Do your Amazon sales spike in some months and drop in others? That’s called seasonality, and it affects your ad results just like it affects customer demand.
What Is ACoS in Amazon PPC and How Do You Lower It?
Running ads on Amazon can get expensive fast. In fact, according to Jungle Scout’s 2024 Amazon Advertising Report, over 52% of sellers say rising ad costs are their biggest…
When to Use Broad, Phrase, and Exact Match in Amazon Ads
Running ads on Amazon helps you reach people who are ready to buy. But just picking keywords isn’t enough. You also need to tell Amazon how your keywords should match…
The Hidden Risk of Product Cannibalization Every Amazon Brand Should Know
You launch a new product, such as a different size, flavor, or version, and expect increased sales. But instead, your total sales stay the same. Your ads cost more. And your best-selling…
How to Use Amazon Attribution to Prove the ROI of Off-Amazon Ads
You’re running ads on Instagram, Google, or YouTube, but once shoppers land on Amazon, the trail goes cold. You know your off-Amazon campaigns are driving traffic, but you have no visibility…