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Shopping habits have changed. More people now buy everyday products like snacks, vitamins, and toothpaste online, especially on Amazon. In fact, 57% of U.S. adults begin their product…

Amazon made $47 billion from ads in 2024, making it the third-biggest digital ad platform after Google and Meta. For CPG (consumer packaged goods) brands, that number should grab…

Most people who shop on Amazon do it from their phones. In fact, more than 70% of Amazon traffic now comes from mobile devices. That changes how people see your ads, how they click,…

Did you know that 3 out of 4 Amazon sellers use PPC ads to improve their product visibility and drive more sales?

Do your Amazon sales spike in some months and drop in others? That’s called seasonality, and it affects your ad results just like it affects customer demand.

Running ads on Amazon can get expensive fast. In fact, according to Jungle Scout’s 2024 Amazon Advertising Report, over 52% of sellers say rising ad costs are their biggest…

Running ads on Amazon helps you reach people who are ready to buy. But just picking keywords isn’t enough. You also need to tell Amazon how your keywords should match…

PPC can either help you make great money or end up costing you more than it brings in. In this article, we’ll look at the most common mistakes sellers make when setting up…

Even a small drop in search ranking can mean a big drop in sales. When a competitor’s product shows up first, they often get most of the sales, sometimes as much as 70–80%. If…